Services
Social Media Video Production
Social Media Video Production are films and videos that are delivered across various social media channels.
We pride ourselves on being experts in social media video advertising. This means we understand what types of content will work on different platforms to get the best results. We can help to develop a social media strategy for campaigns to ensure high engagement and conversion rates. We produce content for any and all social media platforms: Facebook Ads, LinkedIn, Google Ads, Instagram, Twitter, On-site and many more.
How much is Social Media video production?
Social media video production varies case by case. In the creative industry you’ll find a big range of prices and standards of social media videos. You can find a single sole-trader who can make you a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.
At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.
We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.
The following things will impact the budget to set
aside for your video:
- Brief – A clear vision of your problem will help align everybody at the start of the process.
- Messaging – Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?
- Live Footage – From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.
- Talent – If you want someone famous to do your voiceover you’ll need to allow extra budget.
- Animated Content – Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?
- Duration – Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.
- Legalities – Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?
- Workflow – Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.
How long does Social Media video production take?
Timing will vary depending on length of content and whether you require a suite of videos to fit different aspects and ratios.
Here are some important things to consider before getting started on your project:
- Initial impact – The first frame of your video is the most valuable. What messaging do you need to convey?
- Short and snappy – The punchier, the better. Some social media platforms think 6 seconds is the optimal length for advert, so you’ll need to get your point across quickly.
- Animate – Animation delivers strong results in social media video production, and allows us to create a visually engaging piece.
- Mute it – Most users consume content with no sound. Captions/text on your video will be more valuable than the perfect audio track/voiceover.
- Decide which platforms are best – Rather than following the trends, do some research on where your product/service will be best consumed by your target audience. We can make a nice looking video, but at the end of the day it’s about getting those all important results.
- Call to action – Delivering a message without a conclusion is a waste of time. Make sure you’re clear about what you want viewers to do at the end of your video.
- Focus on quality – It’s a competitive world out there, so having high quality content will help you to stand out.
“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”
Scott Parker
Chief Brand Officer, Fhitting Room
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