Establishing the newest tech start-up brand with future-proofing in mind.
It was obvious from the beginning that we had to be innovative in an already highly competitive tech industry, which wasn’t going to be easy. As technologies and software systems are constantly evolving and becoming more agile, we had an ambition to make sure we explained the streamline process clearly to ensure interest is generated to help businesses transform and be future-ready.
Inevitably, we had to create something different. Using the brand’s distinctive logomark, composed of individual moving pieces, we combined them with an upbeat music bed to emulate the face-paced nature of the industry.
We developed a robust explainer video for iO specifically for the digital-age, whilst keeping in mind that it’s not just another cloud-based piece of kit. Creating a professional aesthetic by just using playful shapes, each of which have their own character, and a muted colour palette demonstrates versatility within the product as well as giving the brand the platform to be executed differently across multiple touchpoints.
It’s what we do.