When Orientation Marketing, a leading pharmaceutical and life sciences marketing agency, came to us, they had a simple request: to give their website a new look. But we saw an opportunity that went beyond aesthetics. What followed was a strategic and creative journey that engaged more visitors, boosted leads, and breathed new life into their online presence. What ensued was a successful transformation that took their website from good to great.
Orientation Marketing faced an intriguing problem. Their website, a beacon attracting thousands of monthly visitors due to its high ranking, wasn’t maximising on the opportunities they had to convert these visitors into tangible leads.
The challenge set before us was multilayered.
On one hand, we had the task of redesigning the website to resonate better with their target audience, encapsulating a sense of professionalism and trust. On the other, we needed to substantially improve the sales funnels to drive up the conversion rate. These intertwined tasks had to be executed in a high-pressure environment, constrained by a tight deadline that coincided with a crucial industry conference.
As we undertook the project of transforming Orientation Marketing’s website, we knew that any effective solution had to be rooted in a deep understanding of their audience.
So, we started off by creating a tailored campaign playbook, a document that would serve as our guiding star throughout the project. The playbook was based on thorough audience research and careful study of the ideal customer personas, ensuring that our redesign efforts would be geared toward meeting and exceeding the expectations of their clients. From the choice of colour palette to the site’s typography, every aspect was thoughtout with the user in mind. Alongside these changes, a key part of our solution was crafting an engaging pharmaceutical explainer animation.
The heart of our solution, though, was the development and integration of a pharmaceutical explainer animation. This animation was much more than a design feature; it was a visual storytelling tool that helped us convey the unique selling proposition of Orientation Marketing. It visually represented their services, their expertise, their unique differentiating factors, and how they benefited their audience. We intentionally placed this explainer animation on the homepage and other key pages that saw lots of cold traffic. The goal was to grab the attention of these visitors and convert them into potential leads through the power of engaging visual content.
With the redesign of the website and the implementation of the explainer animation, we saw substantial improvements in user engagement. The culmination of our efforts was not only a visually appealing and functional website but also a platform that effectively communicated the distinct offerings of Orientation Marketing to its target audience.
One of the most noteworthy improvements was a significant increase in the average time spent on the site by each user, rising by 25 seconds. While this may seem like a small increment, it is a considerable leap in the digital world where every second counts. In the context of web browsing, where attention spans are notoriously short, this represented a significant leap in engagement. This indicated that visitors were finding the website content more compelling and engaging, increasing the likelihood of converting these visitors into leads.
But the success of our work didn’t stop at improved engagement metrics. The overwhelmingly positive testimonial we received from Orientation Marketing further attested to the efficacy of our approach. They expressed satisfaction not just with the final product, which they felt accurately represented their business and its value proposition, but also with the entire collaboration process. In their testimonial, they praised our communication skills, speed of delivery, and overall professionalism. Delivering the project swiftly to meet a challenging deadline further highlighted our commitment to client satisfaction.
At Tricks Studio, we believe in looking beyond the brief. We dive deep, ask the difficult questions, and align our solutions to the real needs of our clients. The Orientation Marketing project exemplifies our approach: from our insightful strategy of polling their audience to our commitment to deliver maximum value, we’ve shown how we transform briefs into success stories.
If our strategic thinking and creative solutions resonate with you, we invite you to explore our portfolio or watch our showreel. Feel free to reach out to us if you’re thinking about a potential project — we’d love to help turn your ideas into reality.
There was a lot of collaboration between our teams - it was a very iterative design process. We didn’t want to do too much with the site, so all of our choices were very strategic.
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