In today’s era of short attention spans professional motion explainer graphics excel in catching a viewer’s eye, and holding it, through vibrant visuals, fluid transitions and dynamic animations.

Armed with a clear understanding of Searchability’s target audiences unearthed during discovery workshops, our creative motion designers and animators took full advantage of motion’s versatile canvas, to craft multiple shareable assets narrated by different voice actors, to appeal to target clients.

Utilising motion graphics gives you clarity in your communications. You can transform intricate ideas into clear, easy to understand visuals, making the message far more accessible.

The majority of the world are visual-learners, meaning they can grasp information and concepts far more effectively when presented as graphics.

By using step-by-step processes, you make information bite-sized and easy to follow. This ensures messaging is understood and retained.

People will skim read text when presented with lots of information (you’re probably doing it right now). Heavy blocks of text are instantly reduced, when using various mediums like image, text, video, illustration.

By making something compelling, you’re making your story memorable and impactful. Think John Lewis Christmas Advert.

Using visual metaphors means you can use creative solutions to tell a story. We’ve been known to make a character animation with a circle, bringing character and depth to a simple shape.

Creating something seamless guides viewers through your message, and stops them watching the clock. Boredom means death in this world, so keeping the viewer engaged keeps the dream alive.

Bring your brand’s authentic personality to the table and make it felt! People buy into what makes you, you. Your uniqueness stands you apart from your competition.

Motion Graphics mean you can make it fast and active, or slow and gripping. Harness pace to maintain audience attention. More attention means more action.

Seamlessly integrated CTAs mean a gentle guide to your audience. Making their likelihood of purchasing or inquiring far greater.

Share-worthy content means more organic visibility, and more traffic. If it’s not on social media, did it really even happen?

Working with skilled motion graphics means you can quickly output and test different elements. Creating different ratios, CTAs, even colours can affect your conversion.

Motion graphic design means you save on the expense of live action videos. No more sets, locations, actors, producers, catering! All of the visual delight without any of the headache.

By creating a library of assets, you can repurpose across campaigns, providing lasting value to your brand.

Quickly update existing motion graphics with new offers, text or information. No re-shoots, no logistics, just a few clicks and you’re back up to date.

Motion Graphics and animation works fantastically across presentations, social media, even TV. You’re making one brilliant thing to use across multiple channels without having to reinvent the wheel.

With over 5 years in the motion graphic game, you’re not just getting skills, you’re getting insight. We know how to bring your vision to life and ensure it feels real. You can rest assured we’ve delivered over 500 projects, meaning our process is efficient and effective.

By working across a variety of industries, always in motion graphics, you benefit from the wins and nuggets of information that are currently working throughout the industry. Our diverse portfolio shows we can handle anything from corporate to quirky, giving you confidence we can bring a fresh perspective to your project.

Your vision is our priority, however, our expertise and training means we can bring strategic thinking to the table, ensuring objectivity rather than subjectivity. The target audience is our guiding principle.

End-to-end project management ensures tasks are completed, on time and within budget. We’ll always share a Gantt schedule with you so everyone knows what’s happening, when. We pride ourselves on our 5* review ratings and satisfied customers.

Everything we do is bespoke to your needs. This enables you to work within your brand guidelines (or help you push them) to ensure your motion graphics feel seamless part of your brand, or help evolve them. We’ll ensure continuity with other aspects of your marketing and deliver the perfect accompaniment.

Making sure your investment is working as hard as possible is important for any marketing investment. We offer competitive pricing and always work with you to get the most out of your budget. If you’d like to get a free, no obligation quote, please don’t hesitate to contact us.

Ambitious businesses are just as, if not more, concerned about timelines as they are about budgets. There’s always an important date to meet, and we know how mission critical deadlines are. We’re an ISO 9001 certified company, meaning you’re getting quality.

We handle every step from concept through to delivery (more on that below), making the process hassle-free for you. With a dedicated project manager and regular check-ins, you’ll always feel in the loop and up to date. In the check-in’s we’ll discuss creative options, feedback and generally keep tabs on the project’s progress from start to finish.

Using a detailed storyboard showing every key moment of the story, you’ll understand what’s happening and when. There’ll be script notes for any narration by a voiceover artist, and animation notes to talk about direction. This goes hand in hand with a small series of styleframes that quite literally show the style of the finished piece.

By bringing your words to life, they move with purpose, carrying your message with rhythm and flow. Whether all the text is on screen, or just some, the way in which the information is delivered is crucial to understanding and memorability. By highlighting key words or phrases, we can hold attention where it matters most.

Data’s your most important asset, it tells you what’s happened and helps you forecast the future. It’s vital to treat it with the importance it deserves. Making data digestible is key to success, by simplifying information and amplifying understanding.

A brand is more than a logo or a colour, it’s a community of raving fans. By elevating your logo through motion graphics, you give it the opportunity to help tell your story.

Audio adds depth and emotion to motion graphics. When objects move in real life, they have sounds. Turning a page of a book doesn’t feel realistic if you don’t hear the crinkle of the paper. This is how something good is elevated to something great. A voiceover allows more information to be taken off the screen, and lets the visuals become simpler and more powerful. Finally post-production ensures graphics are perfected, sound is balanced and messaging resonates.

The creative process starts with a deep dive into your vision and objectives, ensuring the outcome reflects your brand values and goals. Our creative briefing form will capture all aspects of the project for careful consideration.

Taking your message and then adding strategic thinking keeps the idea as close to the result in mind. Once the narrative flows, storyboard and custom styleframes show how that plays out over the duration of the video.

This is the stage where everything comes together and transforms from words and sketches into a moving piece of marketing with momentum and powerful messaging.

Throughout your journey you’ll have regular, scheduled check-in meetings to ensure the process is running smoothly, and discuss feedback and alternations.

As the journey concludes, the various deliverables, different durations and ratios are outputted, ready to deliver your message no matter where your audience is.