The benefits of using animation in clinical trials
For many, clinical trials can be a nerve wracking experience. But animation has the capacity to shift perspectives and thanks to engaging storytelling and the use of dynamic imagery it can help dispel myths and put patients at ease.
Animations can simplify complex medical information and make them more accessible to different levels of health literacy. The combination of visual to audio messaging, storytelling and the method of showcasing Mechanism of Action (MOA) helps to put people at ease by making it easier to understand for everyone.
When animating for clinical trials, it’s also important to remember that animations are easier to remember than text alone. Viewers retain approximately 95% of a message when watching an animation under 60 seconds, compared to only 10% when reading.
Why Patients Benefit from Seeing Animation Before a Clinical Trial
Reducing a patient's anxiety is a clear benefit of animation before a clinical trial. How does it happen? Animation helps clinical patients digest information in a non-threatening way. It allows patients to understand what is going to happen, to take in the information in a comfortable environment - like their favourite arm chair at home - and allows them to familiarise themselves with the process. Overall this helps to reduce stress and improve their experience pre the clinical trial.
Clinical trial animations also allow for patients to understand what is going to happen at different phases which means, they have a better understanding of the study, its risks and benefits. This leads to more informed decision-making and potentially higher quality consent.
How animation is the correct tool for clinical trial information sharing
When thinking about using animation for your clinical trials, you want to think about your audience and what they are doing to get a better understanding of your trial before participating. Equally, you want to be able to do the things you know you can deliver the best results in effective communication with your trial patients.
Clinical trial animations build versatility in your communications. You can discuss a wide range of topics, from explaining the disease being studied to detailing specific procedures. This versatility makes it an ideal tool for comprehensive patient education.
Equally, you want your clinical trial animation to be consistent in its messaging. Clinical trial organisers want to make sure that the same high quality information is being supplied to all patients as well as healthcare providers. Animation can standardise the information being supplied.
Clinical trial animations also hold the key to overcoming language and literacy barriers, making trials more inclusive and accessible to a wider range of patients and people.
Why Choose Tricks for Your Clinical Trials Animation?
At Tricks, animation is all we do. We use it to exclusively tell a story, it’s what we’re experts at. When it comes to working with the biggest names in pharmaceuticals and medical technologies as well as growing start-ups in this unique space we have the experience and the know-how. We have built animations that showcase different challenges of Mechanism of Action and used our knowledge to tell a story making it easy for everyone to understand.
Clinical trials require the expert knowledge in not only breaking down what the trial is trying to achieve but to also put patients at ease. We are uniquely positioned to help both audiences get the most out of clinical trial animations by building animations that speak to all parties.
Tricks produces clinical trial animations with the audience in mind. We create bespoke animations that meet yours and your audiences' needs. Is it going on a smartphone? Will it be used on a website? Are you using it for a pitch? Will this be part of your marketing strategy across different platforms? Whatever the scenario, we help you to get it done.
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Frequently Asked Questions
How does animation improve patient understanding in clinical trials?
By enhancing communication, increasing engagement, and simplifying complex medical concepts, clinical trial animations give the best possible outcome to improve patient understanding and even uptake in trials.
By combining different techniques for storytelling, animation can unlock all of these improvements making it more accessible to more people.
What specific benefits do children gain from animated explanations in clinical trials
Putting parents at ease is one thing but for children, finding a simple way to explain how the medicine will help them is a skill that animation can resolve.
A child’s visual attention to animation is greater and it means that they can more easily adapt and learn about the drug over plain literature or something in a book which they may not even pick up and read.
Can animation reduce anxiety or fear in patients undergoing clinical trials?
Put simply, yes. Animation doesn’t just simplify complex messaging though. It’s about where people are taking on the information. Imagine sending the clinical trial animation to a patient to watch it on their phone or tablet. They are getting the information they need at a time they need it. They can do it in a space that isn’t clinical or threatening. This can dramatically reduce stress and anxiety.
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