The Importance of MOA Animations
Animation has long been a powerful and effective tool in both communication and education. Pharmaceutical animation can explain novel concepts with effective storytelling and powerful visuals, a perfect companion when it comes to MOA.
MOA animations provide a critical communication tool when it comes to connecting pharmaceutical companies with healthcare providers, startups, investors, students and patients. At Tricks we understand their importance as our experience over the years has led us to work with global pharmaceutical brands who have required bespoke, specialised MOA animations tailored to their communication needs.
How MOA Animations can be effective
MOA animations take complex pharmaceutical concepts and make them easy to understand across a variety of audiences. From healthcare professionals to drug trial patients, using the benefits of MOA animations such as powerful imagery and storytelling techniques, MOA animations can break down intricate mechanism of action into easily digestible sequences.
But where MOA animation really shines is in its ability to capture the dynamic nature of drug interactions in the body. By showcasing step-by-step processes, highlighting specific targets, pathways and effects of a drug in a way that static imagery alone cannot achieve.
This all boils down to bridging the gap between scientific jargon and real-world applications making it easier for viewers to understand with more clarity and precision.
MOA Animations can be tailored to your audience
From healthcare professionals to patients, MOA animations can be tailored to different audiences. For example, a start-up who has passed clinical trials and is starting to market their novel medication can create an MOA animation that speaks to a highly scientific audience, like healthcare professionals.
A healthcare provider on the other hand would want to have something more simplified when discussing the novel drug and how it interacts with a patient when discussing a treatment option. By allowing such customisation, the information which gets shared and presented is the most appropriate and engaging for each specific audience, maximising understanding and retention.
Why Choose Tricks for Your Mechanism of Action Animation?
We have experience working with the biggest names in pharmaceuticals and medical technologies as well as growing start-ups in this unique space. We don’t just understand the different challenges of Mechanism of Action animation, we also understand the challenges of those watching.
Animation is all we do. We use animation exclusively to tell a story, it’s what we are experts at.
Our experience gives us the best insight and know-how when it comes to explaining in animation how a novel medicine interacts with the body, with cells, with the unseen. We use our knowledge and expert understanding of the medium to tell this story.
Tricks produces MOA animations with the audience in mind. We create bespoke animations that meet yours and your audiences' needs. Is it going on a smartphone? Will it be used on a website? Are you using it for a pitch? Will this be part of your marketing strategy across different platforms? Whatever the scenario, we help you to get it done.
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Pharma Experience
We’ve been working on medical animations for pharma companies for years now. We’ve produced videos ranging from MOA animations, clinical trial videos, medical device videos, medical animation videos, patient stories, internal communications videos and much more. When it comes to pharma animations, we get it.
ISO Certified
Since 2023 we’ve been ISO 9001 certified. We have a rock solid process for designing and delivering brilliant pharma video production for our clients. Whether you’ve got an important town hall meeting, a new product launch, a crucial trade show, we’re trusted - and proven - to deliver brilliantly, on time, every time.
5 Star Service
A key measure of a successful project for us is a happy client at the end. We deliver brilliant work, but we’re also delivering a brilliant service. Our clients note our excellent project management and communication throughout a project (their words not ours!).
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Frequently Asked Questions
How can MOA animations improve patient understanding of drug mechanisms?
By transforming complex scientific information into visually engaging and easily digestible formats, MOA animations can put patients at ease by simply helping them to understand what is going on without needing to know all the science that is happening.
An outcome of all of this is that MOA animations help patients make the best informed decisions about their treatment and foster trust in their healthcare providers.
What are the key benefits of using MOA animations in clinical trials?
Clinical trials have low participation numbers and even more so when it comes to novel medicines. Some studies suggest that less than 5% of cancer patients will go on a trial.
MOA animations on the other hand can pique the interest of potential participants and encourage them to consider enrolling in clinical trials. By showing how the drug works can alleviate concerns and build trust among individuals who may be hesitant to participate due to the complexity or novelty of the treatment.
How do MOA animations differ from traditional methods of explaining drug mechanisms?
MOA animations capture the dynamic nature of drug interactions in the body whilst more traditional methods rely on a picture. Animation is clearly showing what is happening on a molecular level as well as showing how this translates into a therapeutic journey.
Can MOA animations be customised for different audiences within the pharmaceutical industry?
The story you tell a government health body is different to the story you tell a patient undergoing a clinical trial. Different audiences have different requirements - from understanding what is happening at a molecular level to interaction with the body.
Animation can bring MOA to life for different audiences, fulfilling their individual needs.
What role do MOA animations play in the recruitment process for clinical trials?
The two big areas where MOA Animations can help in the recruitment process for clinical trials are; alleviating concerns and empowering decision making.
Clinical trial patients want to know what is going to happen whilst on the trial. An MOA animation can showcase cell interaction, use storytelling to describe what is going on and potentially empower decision making by clearly highlighting what the benefits are to the drug.
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