The Importance of Building Materials Animation
Animation is a powerful way to communicate the value and function of construction materials. Whether you need to demonstrate the thermal performance of insulation, the structural integrity of steel, or the sustainability of innovative composites, transforming complex technical data into engaging, easy-to-understand visuals and animation is the magic sauce we deliver for our clients. This approach is ideal for:
- Product launches and marketing
- Technical sales presentations
- Training and education for construction professionals
- Investor and stakeholder communications
With our expertise, your audience will appreciate the material’s quality, performance, and aesthetics to the fullest.
How Building Materials Animation Works
Building materials animation can break down complex construction concepts for a wide range of audiences.
Over the years we have shown how composite materials are used to plug up underground leaks, city planning projects and waterproofing membrane technologies.
Using a blend of 2D and 3D animation, we can:
- Illustrate the composition and layering of materials (e.g., insulation, concrete, composites)
- Show installation processes step-by-step
- Visualise the effects of environmental factors like moisture, heat, or load
- Highlight unique selling points, such as durability or sustainability
By using animation we can help the audience better understand what is happening whilst also matching your brand's style and visual identity where required.
Our secret is, we don’t present them as materials but as solutions.
Customised for Your Audience
Every building materials animation can be tailored to your target audience:
- Technical animations for architects, engineers, and contractors
- Simplified, visually striking versions for clients, investors, or homeowners
Whether you’re marketing a new eco-friendly material or educating installers on best practices, we adapt the style and content for maximum impact.
Why Choose Tricks for Building Materials Animation?
We are animation specialists with deep experience in the construction and engineering sectors. Our team combines technical know-how with creative storytelling to deliver animations that are:
- Accurate and visually compelling
- Optimised for web, mobile, and presentations
- Designed to support your sales, marketing, and training goals
Tricks is your partner for building materials animation that stands out.
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Construction Experience
You benefit from years of experience working for building product manufacturers, contractors, engineers, and architects across the industry. From showing how products work to explaining building systems, we've turned complex construction challenges into clear videos. When you work with us, you get that experience, knowledge and industry insights.
Safe Hands
Your projects stay on track with our ISO 9001 certified process that catches issues early and prevents surprises. Every step is designed to keep things moving smoothly and meet deadlines, meaning you can trust us to deliver exactly what you need, when you need it. No delays, no contingency, no excuses.
Always In Control
You're always in control with weekly check-ins and clear project milestones. We keep tasks moving without overwhelming you with decisions, and share a detailed timeline from day one. You'll always know what's happening, what's coming next, and when you'll get your video.
What our clients say...
Don't just take our word for it, read what clients think about our work.
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Frequently Asked Questions
How can building materials animation help my business?
Making a building materials animation makes it easier to explain complex products, differentiate your brand, and help clients and stakeholders better understand the product in their own way.
What types of materials can be animated?
We animate all types of construction materials, including materials such as insulation, steel, concrete, wood, composites, and more.
What’s the difference between 2D and 3D building materials animation?
2D animation is a useful tool to show a stylisation of a product, while 3D animation provides opportunities for photorealism. Best results can come from using a blend of both techniques.
Can animations be customised for different audiences?
Absolutely - part of our extensive briefing and discovery process will be to drill down into exactly who your audience is, and what they want (or need to) hear. We can then advise on how best to speak directly to them, their pains and what features and benefits they may align with. Whether you’re speaking to a technical audience like architects and engineers, or a more general audience like main contractors, animation can help you get your points across.
How do I get started?
Contact us to discuss your project. We’ll guide you through our ISO 9001 certified process, from concept to final animation.
Still have questions?
Don't hesitate to get in touch!