Frequently Asked Questions
Motion graphics are a subset of graphic design which uses text, image, footage as well as graphical elements like shape and colour. These ingredients are combined to tell a story or share information. Animations can be used in various forms like explainer videos, marketing content, educational materials, and more.
Animated videos are best when utilised to simplify complex information, engage viewers, and enhance brand recognition. They are highly versatile and can be used across various platforms, making them a valuable marketing tool. Animations are evergreen meaning they can be updated in the future when key information changes.
Each project we create is bespoke and therefore different to the last, meaning there is no absolute time we can dictate without learning more about your project. We generally say the sweet spot for creating a high quality video is roughly 8 weeks. This would take us from onboarding through to supplying deliverables. However, we are well versed in working to much shorter (and longer) timeframes.
The most frequently asked question that we encounter is around cost. There are quite a few factors that influence the final price for your video: technique, animation style, video duration, the complexity of the plot and the script, any deadlines you might have.
Once we understand more about your project we can talk about similar productions and give an indication of budget. Generally speaking our projects start at approximately £3,000. Once we understand more about your project we can talk about similar productions and give an indication of budget.
Yes! One of the key advantages of an animated video is that it can be altered as information changes without needing to reshoot footage.
We often work with clients who have specific measures of success. This might be viewing times, clicks, drop off rates, or other KPIs. It might be brand recognition, or perception with an Ideal Customer Profile.
When we work with clients who don’t have specific measures of success, we define a projects merits on the following –
A clear and concise script. We work with you to distill key information from provided documents, or a storytelling lens over your existing script.
Engaging visuals that sit within your brand guidelines and elevate them where needed.
A compelling voiceover when appropriate,
A balanced audio experience, featuring music and sound effects.
And a strong call to action.
By using animation we’re able to be much more versatile. We’re not limited in creativity and quite literally can make almost anything. This means we can push past the limits of using a camera.
We’re also very cost effective. There’s no need for location shoots, casting of talent or a large crew of various job roles.
The outcome is often far more consistent with your brand as we’re able to maintain and replicate brand colours, style and the overall look and feel of the piece.
Yes! We pride ourselves in working with anything that moves. This means we often put our hands to live action filming as it does have benefits over animation, especially for capturing people and places. We use a production partner for the capture and filming and often utilise smaller pieces of animation in the final video to bring the best of both worlds to a project.