Exceptional logo animation design by Tricks Studio sets ambitious brands apart. In a crowded marketplace, where good design is no longer a differentiator, a standout animated logo will grab and hold your target audience’s eye so your brand can not only be seen but also heard.
People buy brands, not products.
What better way to convey your brand’s presence and essence, than by animating your most crucial and public asset – your logo.
Every company these days has a logo, some companies have a brand (drop me an email if you’re not sure of the difference), and few companies have brands brought to life through animation. By investing in your brand, you’re enriching your community of followers, and separating yourself from the pack.
Whether you’re looking to convey professionalism and brand perception, capture attention through brand awareness, or keep people watching you for longer, improving engagement and conversion; an animated motion logo can help elevate you to the next level.
Prefer to speak with a friendly designer to discover what an animated logo can do to boost your brand communications? Call 01244 560 537 or click to contact online by filling out our contact form.
The Importance of Logo Animation
Add an all-important layer of visual interest and engagement to your logo, with dynamic animation and motion, to make sure your branding doesn’t just make an impression but also brings your brand’s story to life in an instant.
A potential customer is judging your brand from the first second they see it. Subconsciously forming perceptions and opinions on who you are and what you do. They’re assessing your credibility, trustworthiness and value to them from that very first interaction. Making a lasting, positive first impression is crucial for any brand.
Our brains are wired to respond to movement and stories. By bringing your logo to life through animation, the chances it’s remembered rather than forgotten, greatly increase. Not only are you conveying your brand’s essence, you’re leaving a lasting memory with your potential customers.
There are loads of statistics to evidence that videos are hugely powerful when it comes to recall and understanding, but put simply, people don’t read things anymore. Think about yourself, your friends and family; do you still read a newspaper, a book for entertainment or a textbook for knowledge? Or do you catch headlines online, watch Netflix and learn from YouTube? Your customers are exactly the same.
Our Logo Animation Expertise
Partnering with a proven animation agency is the safest bet to ensure your animated assets meet objectives every step of the way.
Having delivered over 500+ projects since being established in 2019, we’ve turned our hands to many animated logos. From working with branding agencies bringing new brands to market, through to adding the extra bit of sizzle onto a explainer video, we’re well versed in taking your logo to the next level.
We work across a wide range of animated services and styles, from 2D animation to 3D logos, through motion graphics, kinetic typography, explainer videos, character animation and much more.
Why work with us?
Partner with a veteran team with over 30 years collective experience, as committed to collaboration as they are to concrete proven processes, to ensure you get the maximum return on your investment in logo and branding design.
Why brands prefer animated logo design with Tricks?
We’re experts in driving genuine attention for our customers. We offer unique, tailored animations that capture and convey your brand message. Our ISO 9001 certification proves we have the quality and the process to exceed your goals.
Diverse Client Base
We have a long list of happy clients and successful logo design and animated branding projects under our belt. Our team of experienced professionals can help with strategy, design and animation to take your logo and bring it to life. Working with an animation studio with a diverse client base, you gain a fresh perspective to your brand.
By offering competitive and flexible pricing, you can unlock long-term return on your investment through increased brand recognition and customer loyalty. Our creative briefing process extracts all the information and requirements, and ensures the project will be cost-effective and value orientated.
Throughout the process we’ll have clear milestone meetings to keep aligned on turning your vision into a deliverable. We offer various additional services, and ensure a seamless experience from commencement to final delivery.
Customised Logo Animation Process
An expertly crafted bespoke animated logo design infuses personality, conveying emotion, energy, and style through motion, to help shape a memorable perception of your brand.
The journey starts with an initial inquiry and consultation to uncover your objectives, goals and vision. Once the creative brief is completed, any requirements or specifications for the project will be understood. From this, a custom proposal is created for you to outline scope of work, timelines, costs and any additional services.
Once the previous stage is satisfactory and approved, the conceptual stage commences. Any existing brand materials, inspiration, and/or references are gathered and supplied and the creative process begins.
A storyboard is crafted, outlining all key moments throughout the logo animation, and presents ideas and narratives for your review. This goes hand-in-hand with style frames, which show the proposal creative treatment for a sneak peak at final quality.
Based on the approved storyboard and styleframes, the design of all elements proceeds. Every element required is created to ensure the animators have everything they need to bring the story to life.
Through motion graphics, 2D and/or 3D animation, the storyboard is brought to life by our animators. Movement is crafted, easing tweaked, and keyframes are polished.
When the final sequence(s) are satisfactory and meet your approval, the final deliverables are exported to the various specifications and requirements outlined in the original creative brief. You’ll be provided with various formats suitable for web, advertising, any other media requested, and with usage guidelines (if necessary).
Throughout the project, you’ll have a dedicated project manager responsible for keeping the work on track both in regards to time and budget. There’ll be various meetings at milestone events to ensure there is scheduled time for review, feedback and revision.
After delivery, and into the future, we’re always on hand for any on-going support, or future adaptations to ensure your logo animation stays current and up to date.
Tricks Studio was very easy to work with and communicated well.
Gareth Roberts – Orientation Marketing
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Frequently asked questions
A logo animation, also known as a dynamic logo or motion logo, is a sequence of static frames that utilise an optical illusion to trick the brain into seeing movement. When these frames are played at a high frame rate (typically 24-30 frames per second), the brain sees fluid movement. Logo animation takes this process and applies it specifically to a company’s logo. This makes your logo dynamic, engaging and far more likely to be remembered. It’s used across various marketing channels like websites, social media and other video collateral.
Animated logos enhance your brand identity by adding character and personality to your static logo. This helps create memorability and a visual experience that sticks in the audience’s mind. There’s various studies about the benefit that video has, versus static, in regards to recall and memorability. This helps your brand’s engagement and being remembered. Professional animated logo design is carefully targeted to achieving specific objectives, to ensuring return on investment drives the creative process at every stage.
We’re seeing a lot of simplicity in the industry right now. We’ve moved past a phase of complex, detailed animation, and headed towards a minimalist period. Think of the new YouTube logo animation at the start of the app. We’re seeing brands focus on smooth, fluid movements, and not trying to overdo it.
The length of a project depends on the complexity of the requirements and your vision. It’s also dictated by the creative stage. Do you want to see 3 highly polished options, or are you happy with a single, simple option? Questions like this, and your budget range, will dictate the timeline. From our experience, ambitious companies who want a highly polished logo animation typically have a timeline of around 1-2 weeks. This takes them from initial consultation through to final delivery.
Absolutely! Our process involves taking an existing design and creating the strategy around how it moves. If you’re looking for a new logo, or you don’t have one, we can recommend several branding partners to help you formulate a logo as part of your wider brand.
Our standard is to provide an MP4, as this is the most common file format for animated logos to be used. If you want an animated logo for the web, then we would suggest an animated SVG file, also known as a Lottie file. Formats are decided and agreed upon as part of our creative briefing stage.
Our calculation for a logo animation is quite straightforward: how quickly you’d like it, how complex it is, and any specific requirements or specifications you have. It makes it difficult to throw a blanket number out there, but our fee for an animated logo starts at £500.
Firstly, your vision and goals for the project. The strategic stage is crucial to delivering a fantastic animated logo. Then various information around objectives, delivery requirements, and other questions we have as part of our creative brief. We’d also like your existing logo files, preferably in vector format, and any brand guidelines you may have.
Email signatures are a popular usage for animated logos as they’re a primary source of communication for most businesses. However, emails are an ancient technology that isn’t really built for easily embedding videos. You may also want to consider if you want your logo constantly moving at the bottom of every communication with clients, employees and suppliers. In short, yes it’s possible, but we’ll have a few questions for you!
Any industry can benefit from an animated motion logo. The main types of companies that would benefit are ones looking to innovate within their field. Whether you’re a startup looking to disrupt, or an established business seeking new ways to stand apart from the competition, animated logos have a wealth of advantages.
Animated logo design offers several potential benefits for a brand compared to a static logo design, contributing to a dynamic visual representation of the brand’s identity. Animation makes a logo more memorable, capturing attention and differentiating from competitors. Motion is a powerful tool to convey personality, energy and emotion, offering storytelling opportunities in a short timeframe. Adaptability for digital platforms, including websites, social media and video content, is another high-value benefit taking advantage of the adaptability of animation across various screen sizes and orientations.
Your logo is a symbol that marks a community of followers, a tribe.
It’s something for them to get behind, display with pride and confidence. By utilising logo animation, you transform your static logo into a moving, living ambassador for your brand.
Don’t just be seen, be truly noticed and remembered. You don’t need a logo animation, you need to ignite a connection with every potential customer.
Are you ready to see how an animated logo can bring your story to life?
Call us on 01244 560 537, or fill out our online contact form to submit an enquiry.
Let’s bring your story to life!