For a viewer to take action, they need to understand what you’re trying to tell them.
Everyone’s attention span is getting shorter and shorter, and the world is being inherently more complicated.
An explainer video does quite literally what it says on the tin. It explains a subject matter whether that’s to inform, educate or advertise. Often, they work best when explaining complex ideas simply and quickly. For people to remember your message, you need to make it simple, concise and clear.
What’s the value?
Adapt to Modern Marketing
Explainer videos help you work smarter, not harder. It’s not just a numbers game of spreading your message far and wide, you need to ensure that message is being digested by your audience.
Explainer videos bring great value to your marketing budget. A more engaged audience, means a higher likelihood they take action, whether that’s conversion or compliance.
Win More Business
By bringing clarity to your offering, you get pre-qualified and better suited leads. When someone understands the difference between you and the crowd, they can purchase more effectively.
Why Invest in Explainer Videos
Videos don’t just help your audience understand your products and services, they help websites too. SEO performance can be improved by using videos, as Google and others prioritise engaging content. Explainer videos also keep people on your page longer (sat back and engaged), which then signals to the search engines that your content of value.
Explainer Videos are extremely versatile and can be deployed across various channels like websites, social media, email campaigns, even webinars or online events. This brings engagement, but also consistency across your marketing efforts.
Not only do explainer videos give your content a polished and professional look, enhancing brand credibility, but they can have an extremely long shelf life. Through easy updates, they can be repurposed for future content, spreading your investment over a longer-term, maximising value. No more expensive re-shoots!
How Our Motion Graphics Resonate with Your Needs
Feel assured that your complex information will be presented in a digestible and memorable way to your audience, whether they’re prospects or stakeholders. By communicating clearly and authentically, you’ll build trust as well as entertainment. Once your audience truly understands and engages with the message, they’ll feel empowered to make informed decisions surrounding your call to action.
Your audience will feel respected when presented with a short, dedicated video to help them in their decision making. By crafting effective messaging, utilising clear, professional voice over narration and incorporating strong CTAs you’ll guide your viewer smoothly to a decision.
Why choose Tricks?
We have years of experience – 20 to be precise – delivering explainer video projects to clients internationally. You can rest easy knowing your project is being looked after by experts who solve challenges like yours daily.
Feel supported at every step of the project, knowing our dedicated team is committed to your satisfaction. There’s on-going support, milestone check-ins and open lines of communication with your project director throughout the production process and beyond.
Our portfolio demonstrates we can work across all industries, from the corporate through to the quirky. By working with an explainer video company with a diverse client base, you gain a fresh perspective to think slightly outside of the norm. Our premium quality, backed by our ISO 9001 certification, means you get the best of both worlds; creative and process-led.
Addressing Potential Concerns Head-On
Affordability and Uncertain ROIs
We provide a cost-effective solution and will always try to engineer as much value from the budget as possible. By letting us know your comfort zone, we can devise strategies to make your budget work hard, and smart.
Time Commitment from Your Team
Throughout our years of trading, and ISO 9001 certification, we’ve honed an efficient production process designed to respect your time. We’ll always produce a Gantt chart to show exactly what happens and when, and book in milestone and alignment meetings as part of our onboarding phase. By working collaboratively we’ll ensure there’s enough time for reviews, feedback and amendments.
Working With Your Brand & Audience
Through strategic thinking and workshopping we’ll understand who you are, where you’re headed and what you stand for. We’ve worked on over 500+ projects, and we’re well-versed working within brand guidelines, not matter if they’re big or small. Combine this with market research and insights, and we’re able to deliver effective, engaging videos.
How Much Do I Need To Do?
We’re strong believers that collaboration is key. We welcome feedback at regular milestones throughout the process, and we’ll always agree review stages to ensure you have time to sit and digest, not just react. However, many ambitious companies we work with need us to fly solo for parts of the process, so we’re more than capable to take this problem off your desk, and onto ours!
An Explainer Video is an investment that can stay relevant for a long period, even longer with some small changes as time goes on. Our experts live and breathe our industry, meaning we can identify trends in technology and creativity, ensuring you’re relevant, not trendy. We’ll position you as a forward-thinking leader, not just part of the pack.
Our Motion Graphics Expertise
Scriptwriting and storyboarding
Often, a client of ours will come with a script ready written, but the majority of the time we’re called upon to adapt existing resources into something that works for an explainer video. Whether you’re the former or the latter, we’ll put our wordsmiths to work on what you have, and ensure it hits home with your audience. Then we work up detailed storyboards to show how these words play out over time, and styleframes to give you a sneak peak at the final look and feel before production.
Voiceover Talent Casting
We have a roster of talented, professional voices to suggest for the perfect accompaniment to your explainer video. Differing accents, languages and styles will resonate with different audiences, so it’s a crucial step (if a voiceover’s part of the requirement). The right voice will stand you apart from the competition, and reinforce your brand identity.
To speak authentically as your brand, we may need to bring in the illustration team to develop custom characters, icons and visual elements. Many companies we work with have these as part of their brand guidelines, but equally we’re often tasked with pushing brands further, or evolving them within the explainer video process.
Taking explaining to the next level means deploying interactive elements like clickable links, quizzes and embedded forms. This draws the viewer in further, encourages action and participation (leading to further engagement) and provides a framework for tracking whether the information is digested and remembered.
Social Media Adaptations
Creating an explainer to sit on your website is a key deliverable to hit your objectives. There may be value and merit in expanding the reach for use within paid or organic social.
Localised Content and Translation
When a video performs to its highest ability is when it’s speaking the audience’s languages. One of the many advantages to an animated explainer video is that the text can easily be swapped for translated variants. We can localise content to location, meaning when it’s seen, it feels more authentic than generic. Over the years we’ve developed an efficient system for handling multiple languages, meaning we’re not keying in different languages manually, saving time and budget.
Step-by-Step: Our Creation Process
1. Initial Consultation
At the start of any project we need to understand the audience, requirements and objectives. We extract this information from you in our standardised creative briefing form, and delve deeper through strategy workshopping if required. This ensures your goals are exceeded.
2. Concept Development
Your vision is transformed into a compelling narrative that captures attention and resonates. From concepts and art direction, through to scripting and tone of voice.
Once your message is finalised, the design team set to work visualising the narrative through storyboarding and styleframes. The storyboard lays out key moments (or frames) in the explainer, showcasing exactly what happens and when. The styleframes show the final creative treatment and give you a glimpse at the mood and feeling the explainer will have.
Upon approval of creative treatment and storyboard, the elements are brought to life through thoughtful animation. Striking the balance between underwhelming or overwhelming the audience is a careful job, but we know how to make it work. We direct the eyes exactly where they need to be, and highlight important information throughout the video.
5. Sound Design & Voiceover
Having the right voice to represent your brand is key to the final piece. Accents, dialect, language and tone all influence the way a sentence is heard (A panda eats, shoots, and leaves!). Emotional and persuasive language is delivered subtly through a professional voice, and we have a roster of voices perfect for your project. The animation is given a layer of realism by crafting sounds that react with movement, further engaging the audience.
6. Delivery & Distribution
When the hero version is crafted, we’ll optimise your video for various marketing channels and platforms where required. Making something work for social has it’s own nuances compared to email or web, and we’ll make sure the message is delivered cross-channel.
Tricks Studio’s expertise in producing animated videos stood out to us
Kristian Bentham – Aqueous Digital
See what our clients have to say...
You can read more about a few of our projects here...
Frequently asked questions
It’s a short, engaging video that helps to explain your products or service in a way that the audience can understand. It turns the complex to simple, and can be shared across a variety of marketing channels as part of a sales cycle, or an education process.
We always suggest aiming for between 60 and 90 seconds. This is the sweet spot of durations that will convey your message without losing attention. If you have more to say, we’d always recommend building a suite or series. Through careful planning and creative management, we can ensure this is a cost-effective endeavour.
The cost is a simple calculation of complexity, length and quality. There’s an old saying in our industry, “you can have it quick, good or cheap, but you can only pick two”. It’s a bit crude, but it’s pretty much spot on. Our pricing starts at £3,000 for 60 seconds of explaining, from idea to delivery.
Being an ISO 9001 certified company, our process is rock solid. This is extremely important with animation as essentially anything is possible if you can imagine it. It’s very easy for a project to go over budget, and we pride ourselves in happy, satisfied clients. So, our process involves consultations, scriptwriting, storyboards, styleframes, animation, voice over, and sound design. The process is designed to build on each step and make it as efficient as possible, both in terms of time and cost.
Absolutely. Your input is welcomed, especially during the start of a project. No one knows your business better than you, so we try to collaborate as much as possible. Often, ambitious companies we work with are extremely busy, so we’re well-versed in taking the task off your hands, but we’ll keep you in the loop at every step.
Explainer videos typically keep your audience engaged for longer. When they’re more engaged, they know more about you, and they can make more informed purchasing decisions. This leads to increased conversion rates, a boost in SEO (because people are on your website longer), and helps you stand apart from your competition.
We’re experienced in taking key information about your business and turning it into a compelling narrative that’s driven by effective storytelling. We’re also able to make some minor tweaks to what you have already if it just needs a small amount of alteration.
Our ISO 9001 certified process ensures we build upon creative reviews, feedback and amendments throughout the lifecycle of your project. We offer revisions throughout various stages to weave in your feedback. It’s important to remember that we will approach your project with strategic thinking, your objectives and your target audience. If you don’t like the video, you may not be the intended target. It’s crucial to be objective, rather than subjective!
Our projects always start with a conversation to ensure we’re a good fit for each other, and we believe we can help solve the problems through our creative services. We have a creative briefing form to extract all the key information, and from there we will build a bespoke, no obligation proposal for you.
We always recommend earmarking roughly 8 weeks from approval on the statement of work through to the delivery of the final projects. This ensures there’s a comfortable amount of time for you to sit with, and digest various rounds of creative. We often work on much shorter (and longer) timelines however, as it’s dependent on the client, and project requirements. If you have a specific date in mind, please don’t hesitate to contact us.
Using an explainer video amplifies your message to your audience, building a bridge that connects your brand to your target.
There are myriad benefits to investing in an explainer outlined above, but ultimately it becomes a cornerstone of your digital presence.
Are you ready to see how an explainer video can simplify your offering and create a deeper connection between your audience and your brand? Call us on 01244 560 537, or fill out our online contact form to submit an enquiry.
Together, let’s simplify and elevate your message for a lasting impression.