Explaining how Hirecracker are transferring skills from ultra-competitive tech recruitment and bringing them to every sector. Digitising recruitment for everyone; from Accountants to Zoologists.
The Challenge
When the pandemic hit, it changed the landscape of the job market.
Since Searchabiliy’s inception 10 years ago, they’ve been a highly specialised recruiter; solely offering tech recruitment. The world of tech recruitment is fast paced and ultra competitive, meaning it’s ahead of the curve on other industry sectors. They knew they could bring their skills, speed and quality and transfer them to help recruit in alternative markets.
This led to the birth of Hirecracker, an all-encompassing recruitment solution.
Our challenge was to help shape Hirecracker’s vision, mission and values ensuring it had the strength of offering to appeal to a broad target market. It was down to us to help Hirecracker standout from the crowd.
The Solution
As we undertook the project of transforming Orientation Marketing’s website, we knew that any effective solution had to be rooted in a deep understanding of their audience.
So, we started off by creating a tailored campaign playbook, a document that would serve as our guiding star throughout the project. The playbook was based on thorough audience research and careful study of the ideal customer personas, ensuring that our redesign efforts would be geared toward meeting and exceeding the expectations of their clients. From the choice of colour palette to the site’s typography, every aspect was thoughtout with the user in mind. Alongside these changes, a key part of our solution was crafting an engaging pharmaceutical explainer animation.
The heart of our solution, though, was the development and integration of a pharmaceutical explainer animation. This animation was much more than a design feature; it was a visual storytelling tool that helped us convey the unique selling proposition of Orientation Marketing. It visually represented their services, their expertise, their unique differentiating factors, and how they benefited their audience. We intentionally placed this explainer animation on the homepage and other key pages that saw lots of cold traffic. The goal was to grab the attention of these visitors and convert them into potential leads through the power of engaging visual content.
“Trust Tricks Studio and let them be the experts they are, and they’ll come back with something great.
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