At Tricks, we’re a UK-based Trade Show Animation Company made up of passionate creatives and storytellers.
We specialise in helping brands, organisations, and charities Tell It Better through motion design. With hundreds of successful projects delivered each year, we bring insight, experience, and creativity to every brief, ensuring your trade show animation or exhibition stand animation makes a lasting impact.
Explainer Video Services Overview
In the fast-paced environment of exhibitions and conferences, standing out is key. A professionally produced exhibition animation can stop visitors in their tracks and clearly communicate what you do, even before they’ve spoken to your team. Whether your goal is to attract more leads, increase footfall to your stand, or deliver a presentation that wows your audience, trade show animation is one of the most powerful marketing tools you can use. Video has been proven time and again to boost engagement and retention, viewers remember far more from visuals than from static displays or printed materials. Our animations help you turn complex information into captivating stories that people will actually remember long after the event ends. If you want to turn heads, hold attention, and convert interest into action, event animation is the secret weapon in your exhibition toolkit.
Trade Show 2D Animation Videos
2D trade show animation videos are a powerful way to communicate your message quickly and creatively. They use bold graphics, fluid motion, and smart storytelling to make your brand instantly recognisable, ideal for exhibition screens, digital displays, and conference presentations. At Tricks, we design 2D animations that simplify complex messages and transform them into visually engaging stories your audience can grasp in seconds. This makes them perfect for exhibition stand animations where you need to stand out and keep attention in a busy, high-traffic environment. We’ll work with you to plan, script, and design your animation so it perfectly fits your objectives, from short looping sequences that highlight your key services or products, to longer explainers that support your sales team or presentation content. 2D event animation offers huge creative flexibility. It’s fast to produce, adaptable for multiple screen formats, and easy to update for future trade shows or campaigns. Whether you’re launching a new product, explaining a process, or showcasing your brand story, 2D animation is an eye-catching and cost-effective way to make your exhibition presence unforgettable.
3D Trade Show Animation Videos
Our 3D trade show animation videos bring products, ideas, and environments to life with incredible realism and depth, perfect for exhibition stands, event displays, and conference presentations. They allow you to showcase products or processes in ways that simply aren’t possible with photography or live video. Whether you’re unveiling a new design, demonstrating complex technology, or visualising something not yet built, 3D animation gives you the freedom to show every detail from every angle. It’s immersive, dynamic, and visually striking, the perfect way to capture attention and spark curiosity on a busy exhibition floor. We work closely with you to shape a narrative that aligns with your goals, from short looping videos that attract visitors to your stand, to high-impact product demonstrations or conference animations that enhance your live presentations. With its ability to combine storytelling, design, and technical precision, 3D exhibition animation is an ideal solution for brands that want to make a bold, memorable impression at any trade show or event.
Trade Show Motion Graphics
Trade show motion graphics are an eye-catching way to transform your stand visuals into dynamic, moving stories that instantly capture attention. Perfect for exhibition screens, event backdrops, and conference presentations, motion graphics combine sleek design, typography, and animation to communicate key messages with impact and clarity. At Tricks, we create exhibition motion graphics that elevate your brand presence and help you stand out in crowded trade show environments. Whether you’re launching a new campaign, promoting a service, or reinforcing your company’s identity, motion graphics can turn your static content into engaging visual experiences that stop people in their tracks. We’ll collaborate with you to design content that supports your goals, from looping brand visuals and animated logos to product highlights and promotional sequences. Motion graphics are also ideal for conference animations, where they can add polish and energy to stage screens, presentations, and speaker sessions. Sleek, versatile, and endlessly creative, trade show motion graphics make it easy to tell your story, hold attention, and deliver a professional, cohesive look across every screen on your stand.
Trade Show Animation highlights
We work with names you may recognise, and names you might not. Famous or not, here’s some of our favourite bits recently.
An animated explainer video for a solution, rather than a product
Using Animation to Catch Attention for a New Healthcare SaaS Platform at Trade Shows
Why Pick Us as Your Trade Show Animation Company?
We’ve spent over a decade helping brands big and small ‘Tell It Better’ through motion design. Our specialist focus on explainer animation means we’ve fine-tuned every stage of our process, from idea to delivery to achieve exceptional results.
Multi-sector Experience
Here at Tricks we have successfully completed projects in a wide range of sectors such as technology and education, healthcare, energy, and finance. In addition we are also specialists in construction trade show animation. This experience helps us understand how to position your message effectively for your audience, whether your trade show exhibit animation is aimed at customers, investors, or partners.
Rock Solid Process
Every animation project we take on follows a proven structure designed to deliver on time, on budget, and above expectations. Our ISO 9001 certification reflects our commitment to quality and precision at every stage. You can rely on us to produce event-ready content that looks flawless and performs perfectly on your stand or screen.
Creatives At Heart
We live and breathe animation. Our team of designers, illustrators, and motion artists combine technical skill with creative flair to craft animations that don’t just look great, they work hard. We stay on top of the latest trends and technologies, keeping your trade show animation ahead of the curve.
5-Star Service
Our clients trust us because we make the process easy and enjoyable. Many come back time and again because they know they’ll get great results and a smooth experience from start to finish. For us, delivering a 5-star service is just as important as delivering 5-star animation.
Featured sectors
Pharmaceutical Animation can be a broad catch-all. Check out some of our more specific services.
What our clients say...
Don't just take our word for it, read what clients think about our work.
The Process: How We Work
Every exhibition animation we create starts with understanding your goals, what you want to say, who you’re saying it to, and how to say it best. Our process is refined, collaborative, and transparent, ensuring your final animation delivers real results.
1. Brief & Strategy
We begin by exploring your objectives, the message, audience, and setting for your animation. Whether it’s for a trade show stand, a conference presentation, or a corporate event, we’ll work with you to craft a clear and effective strategy.
2. Production
Our production process includes scripting, styleframes, storyboarding, animation, and sound design. Each step builds carefully on the last, ensuring consistency, creativity, and clarity. The result is a polished, professional animation designed to command attention in even the busiest exhibition hall.
3. Review & Revisions
Collaboration is key. You know your business, we know animation. We’ll share progress at key stages, gather your feedback, and fine-tune every detail to ensure the animation hits the mark perfectly.
4. Final Delivery
When your animation is complete, we’ll deliver it in the right formats for every screen and setting, from widescreen displays and LED walls to social media or follow-up campaigns. We can even provide versions for different languages, lengths, or aspect ratios to maximise your reach across multiple events.
What is explainer animation for trade shows?
Explainer animation for trade shows is a short, engaging video that simplifies complex messages and brings your brand to life through motion design. It helps visitors quickly understand who you are, what you do, and why it matters, all while capturing attention in busy exhibition spaces. At Tricks, we create trade show animations that make your stand more memorable, helping you tell your story clearly and creatively.
How long should a trade show explainer video last?
The ideal length depends on where and how your video will be used. For looping exhibition stand animations, we usually recommend 30–90 seconds to keep content concise and impactful. For on-screen presentations or conference sessions, slightly longer explainers (up to 2–3 minutes) work well. Our team can guide you on the perfect duration to keep your audience engaged without overwhelming them.
What are the different kinds of trade show explainer videos Tricks can deliver?
We offer a range of exhibition animation styles to suit every brand and message. These include:
2D animation: clean, flat designs ideal for explaining ideas simply and effectively.
3D animation: perfect for product visualisations, prototypes, or technical demonstrations.
Infographic animation: great for data-driven content, charts, or performance highlights.
Character animation: adds warmth and relatability to your message.
Each approach can be tailored to your stand, presentation, or event setup.
Can you create trade show animation videos for different industries?
Absolutely. The Tricks team has experience working across a wide variety of sectors, covering pharmaceutical trade show animation, energy, and technology to construction, healthcare, and education. Whether you’re promoting an innovative product, sharing research, or highlighting your brand’s expertise, we can design an event animation that communicates your message effectively to your audience.
How long does it take to create a trade show explainer video?
Production time depends on the complexity and style of the animation. On average, a full trade show animation project takes between 4 to 8 weeks, including scripting, storyboarding, design, animation, and sound design. If you have a tight deadline for an upcoming event, we can often offer fast-track options, just let us know your timescale and we’ll work to make it happen.
Can Tricks handle everything from concept to delivery?
Yes. We manage the entire process in-house, from strategy, scripting, and visual design through to animation, sound, and final delivery. Our structured, ISO 9001-certified production process ensures every project runs smoothly, on time, and to the highest standards. Whether you need one standout animation or a full suite of videos for multiple events, we’ll deliver a complete solution.
Can you adapt trade show animations for other marketing channels?
Definitely. Once your exhibition stand animation is complete, we can provide alternative versions for use across your website, social media, internal presentations, or paid advertising. This means you’ll maximise ROI by getting long-term value from your investment, not just for your next trade show, but for your broader marketing strategy too.
Still have questions?
Don't hesitate to get in touch!
