There is a global shift happening in the world right now. Energy and the way we used to generate and consume it is massively changing.

When it comes to information at our fingertips we possibly live in no better time than today. With one quick search on our phones, tablets and PCs, we literally have the answers we are looking for.

We’re a UK explainer animation company founded by animators and creatives. That means we have the knowledge and ability to create animations which better communicate to your audience and help your message cut through so much noise.

Raise your hand if you’ve had to explain a complex piece of construction to only see eyes start glazing and worse, that’s even when you’re in a room with engineers? Yes, it happens to many in the industry and this is where animation comes in handy.

You’ve spent years in the application, planning and resourcing for a project that you know will be a head turner, a project that could change the future of many - including your business, or quite simply, solve a common problem that everyone experiences.

Suffering from writer’s block? Or maybe you’re stuck for inspiration? Whatever’s keeping you from putting pen to paper and creating a script for your explainer video, the creative team here at Tricks Studio is on hand to help! With years of invaluable experience helping our clients to produce exceptional explainer videos, we know exactly what needs to be included in your explainer video script.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Put simply, the ideal length of a video will depend greatly on its purpose. For example, the length of an attention-grabbing teaser video will vary massively to the duration of a product demonstration video. To help you determine how long each piece of video content should be, we explore some of the most common video types and their ideal duration in more detail below.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Eager to get involved in video production? Or maybe you simply want to learn more about how videos are made. Regardless of why you want to find out more about the process of video production, our creative of professionals are on hand to help. To help you get to grips with this subject and build a foundation of knowledge, we start by exploring the 3 main stages of video production – all of which are essential to the creation of effective and engaging video content.

If you want to learn how to create animated videos, you’ve come to the right place. At Tricks Studio, we can call on more than 30 years’ collective experience in the animation and motion design industry, having created countless animations for our valued clients. Below, we show you how to make animated videos including all the tools you’ll need to achieve that professional finish.

Eager to get your business messages across in a more effective way? Why not consider the captivating medium of short, snappy and informative explainer videos? Suitable for a wide range of applications and proven to be an incredibly effective type of communication, a video explainer could be the key to smashing your business targets!

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

Working as a freelancer designer requires a multitude of skills outside of design, from handling your finances to posting daily on social media accounts.