Explainer Video

Plumlife had a problem. Their customers and potential customers loved their shared ownership scheme, but only once they knew about it. Even then, people don’t buy their next home overnight. It’s a huge decision and lots of information is needed to make that decision. Information their customers often wanted from their sales team - a big demand on their time.

Working at Cheshire West and Chester council is more than any one individual job description, it’s local people helping to better the lives of local people. To help Tell It Better, we used a character based narrative focused on the different motivations of people who worked at the council.

Our client, a leading Fortune 500 company, has some of the world's best talent, but how do they ensure time is being used in the most effective and efficient way? Software tools are only as good as the information inputted. To help them Tell It Better, we launched a series of explainer animations to show, inspire and educate the staff on why these tools would help them in the medium and long term.

GCP - part of the Saint Gobain group - needed to explain their new family of products. These products form an overall solution rather than any single specific use case. The problem? The products are used deep underground. To help Tell It Better, we created an animated basement environment that morphed between different scenarios.

In any organisation, staying protected and connected is fundamental for efficient operations. In a large organisation that spans the globe, it is particularly important. However, the IT Department is often overlooked and undervalued, and our client wanted to get their employees onboard. To help Tell It Better we told their story through the metaphor of a road.

Benecol wanted to educate and train people on the many benefits of the product whilst keeping the information light and easy to digest and understand. To help Tell It Better, we used a mixed media style brimming with characters, imagery, text and graphs.

GCP Applied Technologies, part of Saint-Gobain, creates high performing, sustainable construction products. In their very nature, their products are difficult to film as they are usually underground, inside bridges, or protecting roof structures. To help Tell It Better, we made their product the star of the show.

Sahara Group - Africa’s largest private power business - devised a bold ambition to get to Net Zero by 2060. The plan to achieve this was laid out in a 10,000 word strategic report they named the Energy Transition Plan. To help Tell It Better, we created an animated explainer video that used a characterful design to explain exactly how they would hit their targets.

350,000 people live within the Borough of Cheshire West and Cheshire. Many more travel into or through it each day. The Council wanted an active conversation with the public about the future of transport, especially in an “underheard” audience - people who don’t typically, or ever, interact with them. To help Tell It Better, we devised a series of short, catchy videos for social media to get the attention of Gen Z, the elderly and everyone in between.