Answering Frequently Asked Questions with Animated Explainer Videos
Camascope were launching their next generation of their Healthcare SaaS app at a busy trade show. With legacy competitors and a new pricing structure to introduce, standing out was critical. To help Tell It Better, we showed off the updated UI in a 90-second animated teaser that made their new app the star of the (trade) show. Plumlife had a problem. Their customers and potential customers loved their shared ownership scheme, but only once they knew about it. Even then, people don’t buy their next home overnight. It’s a huge decision and lots of information is needed to make that decision. Information their customers often wanted from their sales team - a big demand on their time.
The opportunity
With a huge amount of their traffic and interest coming from Meta advertising, there was a great potential to create something personable, interesting and informative to use on paid media.
The audience watching this was extremely broad - from first time buyers to people going through significant life changes. But there’s one unifying factor; people could buy a home they didn’t know they could afford, with the power of shared ownership.
What we did
The original brief called for a straightforward explainer animation, detailing key information, facts and figures. But we saw the potential for something more emotive. Something human led. This was a story of someone being able to afford a home they thought they might not have been able to. This wasn’t shared ownership of houses, it was shared ownership of homes.
We wrote two scripts to show the client the difference between explaining, and telling a story - the story of Jenny and Doug.
We focused on two lead characters, one that was stuck renting, and one that had been able to get on the property ladder. The difference? Home ownership. From there, we created a hero animation for longer form usage, and a shorter animation for their paid advertising channels.
The outcome
Our client was extremely happy with the animation, telling us that she felt we understood their vision and the business.
The animation was used successfully within paid media channels and on the website as a key driver of new enquiries.
We’re in plans to work together on another project in the near future on another area of their business.
Emily Williams
Marketing and Brand Manager
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Using Animation to Catch Attention for a New Healthcare SaaS Platform at Trade Shows
