Character

Plumlife had a problem. Their customers and potential customers loved their shared ownership scheme, but only once they knew about it. Even then, people don’t buy their next home overnight. It’s a huge decision and lots of information is needed to make that decision. Information their customers often wanted from their sales team - a big demand on their time.

Working at Cheshire West and Chester council is more than any one individual job description, it’s local people helping to better the lives of local people. To help Tell It Better, we used a character based narrative focused on the different motivations of people who worked at the council.

Our client, a leading Fortune 500 company, has some of the world's best talent, but how do they ensure time is being used in the most effective and efficient way? Software tools are only as good as the information inputted. To help them Tell It Better, we launched a series of explainer animations to show, inspire and educate the staff on why these tools would help them in the medium and long term.

Sahara Group - Africa’s largest private power business - devised a bold ambition to get to Net Zero by 2060. The plan to achieve this was laid out in a 10,000 word strategic report they named the Energy Transition Plan. To help Tell It Better, we created an animated explainer video that used a characterful design to explain exactly how they would hit their targets.

350,000 people live within the Borough of Cheshire West and Cheshire. Many more travel into or through it each day. The Council wanted an active conversation with the public about the future of transport, especially in an “underheard” audience - people who don’t typically, or ever, interact with them. To help Tell It Better, we devised a series of short, catchy videos for social media to get the attention of Gen Z, the elderly and everyone in between.

The AIM Group helps all types of learners ‘Future Proof Their Tomorrow’ through education and upskilling. They wanted to create curiosity in potential learners via online marketing and then showcase the wonderful enhancements that upskilling could have on their lives. To help Tell It Better, we crafted a story-led animated brand video detailing the journey that an AIM learner goes on.