From Warner Bros. to the talented team here at Tricks Studio, there are many businesses that class themselves as a ‘video production company’, but what does this term mean and what services can you expect from one of these video production agencies?

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

A lot of marketers, designers, and businesses seem to be moving on from Facebook advertising. The demographic between 18-30 years old lean more into Instagram or Twitter. Even TikTok is coming a priority for a lot of brands' marketing campaigns. We'll briefly break down why you should reconsider your opinion on Facebook marketing to gain a competitive advantage.

When it comes to commercial video production, cost is often one of the most important factors. To help you determine whether video production is an affordable option for your business, we explore video production pricing in more detail.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Eager to get involved in video production? Or maybe you simply want to learn more about how videos are made. Regardless of why you want to find out more about the process of video production, our creative of professionals are on hand to help. To help you get to grips with this subject and build a foundation of knowledge, we start by exploring the 3 main stages of video production – all of which are essential to the creation of effective and engaging video content.

Email marketing has always been a staple part of most marketing strategies.Email has over 4 billion users worldwide, so it's no surprise that advertising to clients and leads via this method is a go-to for most marketers. In a world of flooded inboxes, it can be hard to stand out and grab your audience's attention. We've put together this insight to show how the use of video in your next email campaign can see an increase in open rates.

As stated by Vimeo, creating "effective videos is [achieved by] building ads that get viewers to watch through to the final frame". If a viewer doesn't finish the video, then the all important CTA (call to action) will be missed, and the message of the advert could be wasted. To make sure your messaging is delivered spot-on, we've complied a list of 'best practices' for video lengths across the major social media platforms.

Captivating an online audience is becoming more of a challenge to small and large businesses. Brands of all sizes are competing for the top spot in their followers' feeds all whilst trying to create low-effort, maximum engagement content. We’ve experienced these headaches with our own clients who want to increase brand awareness, generate more leads and see a higher conversion rate. Our answer is simple: motion design.