Investing millions of pounds, dollars or euros into medical devices is precisely what your business is doing. You’re creating the next wave of tools which are going to save lives and instruments which are going to be quite literally life changing, but, you have one big question, “what is the best way to market your medical device?”

Raise your hand if you’ve had to explain a complex piece of construction to only see eyes start glazing and worse, that’s even when you’re in a room with engineers? Yes, it happens to many in the industry and this is where animation comes in handy.

You’ve spent years in the application, planning and resourcing for a project that you know will be a head turner, a project that could change the future of many - including your business, or quite simply, solve a common problem that everyone experiences.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Eager to update your content with something a little more eye-catching? With a helping hand from motion graphic design and animation, you could instantly enhance your website and product pages with easily digestible and attention-grabbing video content. Still, asking yourself ‘what is the difference between motion graphics and animation’? Let’s find out.

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

Working as a freelancer designer requires a multitude of skills outside of design, from handling your finances to posting daily on social media accounts.