Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Wondering whether you have what it takes to become a motion graphic designer? Regardless of your creative flair or existing level of motion design knowledge, our talented team of creative professionals explain how to be a motion graphic designer. From the skills that are essential for every motion graphic designer to their day-to-day duties and responsibilities, we leave no stone unturned. Simply carry on reading to find out whether a career change is in order or perhaps you have the required attributes already to apply for a motion design position!

Want to expand your understanding of motion graphics and everything it entails? Regardless of whether you’re searching for motion graphics examples, information regarding the various uses of motion graphics, or simply a straightforward answer to ‘What is motion graphics?’, we’re on hand to help.

Suffering from writer’s block? Or maybe you’re stuck for inspiration? Whatever’s keeping you from putting pen to paper and creating a script for your explainer video, the creative team here at Tricks Studio is on hand to help! With years of invaluable experience helping our clients to produce exceptional explainer videos, we know exactly what needs to be included in your explainer video script.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Eager to get your business messages across in a more effective way? Why not consider the captivating medium of short, snappy and informative explainer videos? Suitable for a wide range of applications and proven to be an incredibly effective type of communication, a video explainer could be the key to smashing your business targets!

Eager to update your content with something a little more eye-catching? With a helping hand from motion graphic design and animation, you could instantly enhance your website and product pages with easily digestible and attention-grabbing video content. Still, asking yourself ‘what is the difference between motion graphics and animation’? Let’s find out.

It’s no coincidence that being ‘animated’ is synonymous with being full of life, vigour and liveliness; at Tricks Studio, we bring businesses to life everyday with our animation and motion graphics. Informed by three decades of collective experience, our accomplished team of creatives knows almost everything there is to know about animation. From defining the exact meaning of animation to outlining the different types of animation, we can help you to find the perfect art form to meet your requirements.

Email marketing has always been a staple part of most marketing strategies.Email has over 4 billion users worldwide, so it's no surprise that advertising to clients and leads via this method is a go-to for most marketers. In a world of flooded inboxes, it can be hard to stand out and grab your audience's attention. We've put together this insight to show how the use of video in your next email campaign can see an increase in open rates.

A lot of marketers, designers, and businesses seem to be moving on from Facebook advertising. The demographic between 18-30 years old lean more into Instagram or Twitter. Even TikTok is coming a priority for a lot of brands' marketing campaigns. We'll briefly break down why you should reconsider your opinion on Facebook marketing to gain a competitive advantage.

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

Captivating an online audience is becoming more of a challenge to small and large businesses. Brands of all sizes are competing for the top spot in their followers' feeds all whilst trying to create low-effort, maximum engagement content. We’ve experienced these headaches with our own clients who want to increase brand awareness, generate more leads and see a higher conversion rate. Our answer is simple: motion design.

Working as a freelancer designer requires a multitude of skills outside of design, from handling your finances to posting daily on social media accounts.