Video Production and Editing

Video production and editing encapsulate the capturing of live footage and post-production editing stages of a video.

In an animated context, editing consists of refining the final piece. Though we’re not videographers ourselves, we collaborate with a very clever and talented network of film creatives. This co-working flow allows us to be involved in the creative direction of the shoot, and take over the visual and sound editing when the clips land on our desks.

What does Video Production mean?

Video Production is a bit of a pesky umbrella term. It can mean anything from Corporate Videos to Training Videos to Social Media content for a new campaign. There are also a variety of styles and formats that can be used in Video Production. The traditional method is live footage, i.e. on location at a video-shoot. Having said that, animation is on the rise as it’s usually more cost effective and certainly easier to make changes in post-production.

Great, so you can shoot my footage for me?

As much as we love making video content, it’s important to note that we can’t film live footage for your piece. We collaborate with a skilled network of creators and can certainly help to connect you to the right videographer. We’ve spent a lot of time honing our animation skills to become experts, so we simply don’t have time to pick up the camera.

Having said that, we’d love to edit your live footage and piece it all together. That includes sound design, motion graphics and working out the structure of the overall piece.

How much does Video Production and Editing cost?

In the creative industry you’ll find a big range of prices and standards for Video Production and for Video Editing. You can find a single sole-trader who can chop together a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.

At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.

We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.

The following things will impact the budget to set
aside for your video:

Video Production and Editing


A clear vision of your problem will help align everybody at the start of the process.


Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?

Live Footage

From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.

Animated Content

Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?


Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.

Narration/Voice Over

Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.


George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.


Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?


Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.

How long does Video Production take?

Again, as it’s a wide term, it’s tricky to define timings. Have a read through more of our services here and find what suits your needs.

Once you have a project in mind, we can have a chat about the brief and what we think the timings will look like.

“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”

Scott Parker

Chief Brand Officer, Fhitting Room

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Let’s have a conversation to discuss your brief, project or goals.