How long should a video be?

How long should a video be?

How long should each type of video content be?

Put simply, the ideal length of a video will depend greatly on its purpose. For example, the length of an attention-grabbing teaser video will vary massively to the duration of a product demonstration video. To help you determine how long each piece of video content should be, we explore some of the most common video types and their ideal duration in more detail below.

Explainer videos – Explainer videos, often animated, are best kept short and sweet at around 60-90 seconds. However, more complex notions may require up to two minutes to convey the right ideas without losing the viewer’s attention/interest. Animations and motion graphics can also help to make these videos more entertaining.

Video advertisements – Keen to create an in-stream video ad (also known as an ad that comes before or after the main video content)? Try to keep this type of video content to just 5-15 seconds to ensure the viewer watches until the end. These short, impactful ads are ideal for building brand awareness, too.

Social media videos – Due to the wide range of social media platforms businesses can utilise, there’s no set ideal social media video duration that works for every platform. TikTok videos, for example, are best kept between 7-15 seconds, whereas YouTube videos are often most effective at 2 minutes, and LinkedIn videos should be a maximum of 30 seconds.

Product demonstrations – When it comes to demonstrating how a product works, videos shouldn’t be too limited in length. Often, B2B product demonstrations are particularly long, typically lasting around 30-60 minutes to allow plenty of time for the potential customer to understand how the product works and how it will aid their business.

Teaser videos – The purpose of a teaser video is to generate mass interest in a particular product or service. Often long-awaited and used to build excitement around movies, these teaser videos should be short and snappy at around 30 seconds to build excitement and anticipation.

Customer onboarding videos – Designed to introduce new employees as well as new customers to the business, the recommend length for onboarding videos is typically two minutes. This 2-minute duration ensures there’s enough time to guide new hires/customers through the onboarding process, introduce them to key business figures, and explain how the company operates.

Contact the creative professionals

For expert guidance when it comes to the duration and type of video content that’s best for your business, don’t hesitate to get in touch with the creative professionals at Tricks Studio. Specialising in everything from branding and animation to motion graphics and content strategy, we service a wide range of clients both in the UK and on a global scale.

Regardless of whether you want to improve dwell time and encourage your customers to spend more time on your website or convey complex notions to your target audience with ease, we can help. Well-versed in the creation of animated videos, explainer videos, brand videos, and motion graphics videos, we’ve helped countless businesses achieve their content goals.

With decades of collective experience in this industry, our tight-knit team has been producing high-quality video content for years, but don’t just take our word for it! To give our customers extra insight into the way we work and the quality of content we deliver, we’ve created both a case study hub and testimonial page. Brimming with examples of work commissioned for previous clients, it offers a taste of the type and quality of video content the Tricks Studio team is capable of creating.

Eager to find out more about our team and the various types of video content we produce on a daily basis? To speak to a highly-knowledgeable member of our team, please don’t hesitate to call us on 01244 560 537. Alternatively, you can also submit an enquiry via email using the address [email protected] or by filling out our online contact form.

However you decide to get in touch, we look forward to hearing from you!

Thanks to our marketing expert for sharing his insights on his own viral experiences. Are you keen to go viral on social media? We’ve crafted a wide range of paid and organic social campaigns for our clients over the years. Get in touch with us to find out how we can increase your engagement and overall performance through high quality design and animated content.

How long should a video be?

Gordon Barry

31 October 2022

3 minutes read