As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

If you want to learn how to create animated videos, you’ve come to the right place. At Tricks Studio, we can call on more than 30 years’ collective experience in the animation and motion design industry, having created countless animations for our valued clients. Below, we show you how to make animated videos including all the tools you’ll need to achieve that professional finish.

It’s no coincidence that being ‘animated’ is synonymous with being full of life, vigour and liveliness; at Tricks Studio, we bring businesses to life everyday with our animation and motion graphics. Informed by three decades of collective experience, our accomplished team of creatives knows almost everything there is to know about animation. From defining the exact meaning of animation to outlining the different types of animation, we can help you to find the perfect art form to meet your requirements.

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

Captivating an online audience is becoming more of a challenge to small and large businesses. Brands of all sizes are competing for the top spot in their followers' feeds all whilst trying to create low-effort, maximum engagement content. We’ve experienced these headaches with our own clients who want to increase brand awareness, generate more leads and see a higher conversion rate. Our answer is simple: motion design.