There is a global shift happening in the world right now. Energy and the way we used to generate and consume it is massively changing.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Is your marketing strategy missing something? If you’ve not already considered the value of video content and how it could aid your marketing efforts, then we’re here to help. With years of experience helping our valued customers reach their business goals, achieve higher SERP rankings, and create effective content, we know a thing or two about crafting marketing strategies that deliver real results.

Put simply, the ideal length of a video will depend greatly on its purpose. For example, the length of an attention-grabbing teaser video will vary massively to the duration of a product demonstration video. To help you determine how long each piece of video content should be, we explore some of the most common video types and their ideal duration in more detail below.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Wondering whether you have what it takes to become a motion graphic designer? Regardless of your creative flair or existing level of motion design knowledge, our talented team of creative professionals explain how to be a motion graphic designer. From the skills that are essential for every motion graphic designer to their day-to-day duties and responsibilities, we leave no stone unturned. Simply carry on reading to find out whether a career change is in order or perhaps you have the required attributes already to apply for a motion design position!

Want to expand your understanding of motion graphics and everything it entails? Regardless of whether you’re searching for motion graphics examples, information regarding the various uses of motion graphics, or simply a straightforward answer to ‘What is motion graphics?’, we’re on hand to help.

If you want to learn how to create animated videos, you’ve come to the right place. At Tricks Studio, we can call on more than 30 years’ collective experience in the animation and motion design industry, having created countless animations for our valued clients. Below, we show you how to make animated videos including all the tools you’ll need to achieve that professional finish.

Eager to get your business messages across in a more effective way? Why not consider the captivating medium of short, snappy and informative explainer videos? Suitable for a wide range of applications and proven to be an incredibly effective type of communication, a video explainer could be the key to smashing your business targets!

Eager to update your content with something a little more eye-catching? With a helping hand from motion graphic design and animation, you could instantly enhance your website and product pages with easily digestible and attention-grabbing video content. Still, asking yourself ‘what is the difference between motion graphics and animation’? Let’s find out.

It’s no coincidence that being ‘animated’ is synonymous with being full of life, vigour and liveliness; at Tricks Studio, we bring businesses to life everyday with our animation and motion graphics. Informed by three decades of collective experience, our accomplished team of creatives knows almost everything there is to know about animation. From defining the exact meaning of animation to outlining the different types of animation, we can help you to find the perfect art form to meet your requirements.