Suffering from writer’s block? Or maybe you’re stuck for inspiration? Whatever’s keeping you from putting pen to paper and creating a script for your explainer video, the creative team here at Tricks Studio is on hand to help! With years of invaluable experience helping our clients to produce exceptional explainer videos, we know exactly what needs to be included in your explainer video script.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Put simply, the ideal length of a video will depend greatly on its purpose. For example, the length of an attention-grabbing teaser video will vary massively to the duration of a product demonstration video. To help you determine how long each piece of video content should be, we explore some of the most common video types and their ideal duration in more detail below.

Eager to entice your audience? With imaginative, original, and captivating custom animated video content, you can make your brand instantly more memorable and engaging. Below, we explore the definition of a custom animated video and highlight five compelling reasons why businesses should be investing in this popular type of content.

Keen to learn more about marvellous animation and the amazing results it can deliver for businesses across every industry? Fortunately, the talented team here at Tricks Studio have years of invaluable experience both creating and effectively implementing animation projects to support the aims of your organisation.

Eager to get involved in video production? Or maybe you simply want to learn more about how videos are made. Regardless of why you want to find out more about the process of video production, our creative of professionals are on hand to help. To help you get to grips with this subject and build a foundation of knowledge, we start by exploring the 3 main stages of video production – all of which are essential to the creation of effective and engaging video content.

If you want to learn how to create animated videos, you’ve come to the right place. At Tricks Studio, we can call on more than 30 years’ collective experience in the animation and motion design industry, having created countless animations for our valued clients. Below, we show you how to make animated videos including all the tools you’ll need to achieve that professional finish.

On the internet, there really is nothing more annoying than getting slapped in the face with a 404 error. They’re usually pretty bland and give a robotic apology for a poor internet connection. Even though it’s a neglected area of most websites, the 404 error page can be a witty and charming way to re-engage a user and redirect them to a more favourable part of the site (one that actually loads, too). We got our googling fingers ready and dug out some of the best 404 pages that create conversions in the game right now, at least we think.

From big to small businesses, across product and service based models, there’s always a guaranteed element that they all share. That element is having a brand identity. But what is a brand and do you really need one? We’ve put together all the reasons, beyond the pretty logo, that show how building a brand will benefit your business and marketing and growth strategies.

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

Captivating an online audience is becoming more of a challenge to small and large businesses. Brands of all sizes are competing for the top spot in their followers' feeds all whilst trying to create low-effort, maximum engagement content. We’ve experienced these headaches with our own clients who want to increase brand awareness, generate more leads and see a higher conversion rate. Our answer is simple: motion design.

Working as a freelancer designer requires a multitude of skills outside of design, from handling your finances to posting daily on social media accounts.