Services
Product Videos
As a studio we’ve produced a plethora of product videos showcasing individual products and ranges as well as services.
These videos can be produced in any format, from 2D animation with illustrations to 3D CGI.
What are Product videos?
Product videos are used to visually display, yep you guessed it, a product. They can also show how a service works. The aim is to highlight its key benefits to the target audience in a clear and concise manner.
Product videos can be detailed and lengthy, or short and snappy to grab the audience’s attention. Think of the classic infomercial set-up, like ‘Will it blend?’. Product videos are a great way to showcase the item in real use and are seen as more ‘authentic’ than other forms of more cinematic marketing videos.
These videos can be purely animation, a mix of live footage and graphics, or live footage with a sprinkling of animation to liven up the piece. As with any advertising piece, it’s a competitive stage to advertise on TV and social media, so it’s important to stand out.
How much is a product video?
Every product video will be different. In the creative industry you’ll find a big range of prices and standards of product videos. You can find a single sole-trader who can make you a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.
At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.
We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.
The following things will impact the budget to set
aside for your video:
- Brief – A clear vision of your problem will help align everybody at the start of the process.
- Messaging – Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?
- Live Footage – From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.
- Animated Content – Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?
- Duration – Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.
- Narration/Voice Over – Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.
- Music – George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.
- Legalities – Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?
- Workflow – Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.
How long does a product video take?
Typically there are two halves to a motion project:
Pre-Production – Animation is full of intricate details and carefully synced moments. To ensure the time is spent in the areas that are most beneficial, it’s important that we iron out all the paperwork and start off on the right track. Then, we can help with the script and visual direction (where needed). Starting with the strongest possible foundations will pay dividends down the line.
Production – This is the fun part where we roll up our design sleeves and start to solve those pesky problems. We’ll work with your brand identity to create some style frames (a.k.a mood boards for motion designers) for your approval. Then we can start to animate the piece. This is an ultra-secret mix of caffeine, potted plants and German techno. We work in an underground lab accessed via a washing machine trapdoor… No, wait, that’s Breaking Bad isn’t it.
“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”
Scott Parker
Chief Brand Officer, Fhitting Room
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