Explainer Videos

Explainer videos may feel like a tired concept, but a thoughtful approach can revitalise a tried and trusted video format.

3D animation can help to lift ‘flat’ graphics, or some injection of tongue and cheek into the voiceover. Make sure you’ve defined your audience before diving into a concept. This is something we can help with, as we have a multitude of experience in making explainer videos and e-learning animations.

What are Explainer Videos?

Explainer videos are great tools to guide a user through a programme, platform or product. These can be animated, or a combination of live footage and motion graphics. Explainer videos are valuable assets that should be suitable for evergreen campaigns and for repetition use. This means it’s important to invest in engaging and visually memorable video content.

How much are Explainer Videos?
Explainer Videos

Explainer videos and E-learning animations will always vary based on content and length. In the creative industry you’ll find a big range of prices and standards of explainer videos. You can find a single sole-trader who can make you a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.

At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.

We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.

The following things will impact the budget to set
aside for your video:

Explainer Videos


A clear vision of your problem will help align everybody at the start of the process.


Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?

Live Footage

From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.

Animated Content

Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?


How much content and messaging do you need to pack in? Check out optimal video lengths here. NB: Whilst more content can add more work to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.

Narration/Voice Over

Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.


George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.


Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?


Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.

How long do Explainer Videos take to make?

A lot of the points above will impact both production budgets and timelines. If you’re coming prepared with your i’s dotted and your t’s crossed, then you’re maximising the efficiency of the process. That being said, we love to get stuck in and help create the discourse and structure of an animated piece, so there’s no right or wrong approach. Before we kick things off, we’ll be transparent about our anticipated timelines and where the time we’ve allocated will be utilised.

“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”

Scott Parker

Chief Brand Officer, Fhitting Room

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