Explainer videos help you work smarter, not harder. It’s not just a numbers game of spreading your message far and wide, you need to ensure that message is being digested by your audience.

Explainer videos bring great value to your marketing budget. An engaged audience is more likely to act, whether that’s conversion or compliance.

Win More Business: By bringing clarity to your offering, with marketing and advertising explainers you get pre-qualified and better suited leads. When someone understands the difference between you and the crowd, they can purchase more effectively.

We have years of experience – 20 to be precise – delivering explainer video projects to clients internationally. You can rest easy knowing your project is being looked after by experts who solve challenges like yours daily.

Feel supported at every step of the project, knowing our dedicated team is committed to your satisfaction. There’s on-going support, milestone check-ins and open lines of communication with your project director throughout the production process and beyond.

Our portfolio demonstrates we can work across all industries, from the corporate through to the quirky. By working with an explainer video company with a diverse client base, you gain a fresh perspective to think slightly outside of the norm. Our premium quality, backed by our ISO 9001 certification, means you get the best of both worlds; creative and process-led.

We provide a cost-effective solution and will always try to engineer as much value from the budget as possible. By letting us know your comfort zone, we can devise strategies to make your budget work hard, and smart.

Throughout our years of trading, and ISO 9001 certification, we’ve honed an efficient production process designed to respect your time. We’ll always produce a Gantt chart to show exactly what happens and when, and book in milestone and alignment meetings as part of our onboarding phase. By working collaboratively we’ll ensure there’s enough time for reviews, feedback and amendments.

Through strategic thinking and workshopping we’ll understand who you are, where you’re headed and what you stand for. We’ve worked on over 500+ projects, and we’re well-versed working within brand guidelines, not matter if they’re big or small. Combine this with market research and insights, and we’re able to deliver effective, engaging videos.

We’re strong believers that collaboration is key. We welcome feedback at regular milestones throughout the process, and we’ll always agree review stages to ensure you have time to sit and digest, not just react. However, many ambitious companies we work with need us to fly solo for parts of the process, so we’re more than capable to take this problem off your desk, and onto ours!

An Explainer Video is an investment that can stay relevant for a long period, even longer with some small changes as time goes on. Our experts live and breathe our industry, meaning we can identify trends in technology and creativity, ensuring you’re relevant, not trendy. We’ll position you as a forward-thinking leader, not just part of the pack.

Often, a client of ours will come with a script ready written, but the majority of the time we’re called upon to adapt existing resources into something that works for an explainer video. Whether you’re the former or the latter, we’ll put our wordsmiths to work on what you have, and ensure it hits home with your audience. Then we work up detailed storyboards to show how these words play out over time, and styleframes to give you a sneak peak at the final look and feel before production.

We have a roster of talented, professional voices to suggest for the perfect accompaniment to your explainer video. Differing accents, languages and styles will resonate with different audiences, so it’s a crucial step (if a voiceover’s part of the requirement). The right voice will stand you apart from the competition, and reinforce your brand identity.

To speak authentically as your brand, we may need to bring in the illustration team to develop custom characters, icons and visual elements. Many companies we work with have these as part of their brand guidelines, but equally we’re often tasked with pushing brands further, or evolving them within the explainer video process.

Taking explaining to the next level means deploying interactive elements like clickable links, quizzes and embedded forms. This draws the viewer in further, encourages action and participation (leading to further engagement) and provides a framework for tracking whether the information is digested and remembered.

Creating an explainer to sit on your website is a key deliverable to hit your objectives. There may be value and merit in expanding the reach for use within paid or organic social.

When a video performs to its highest ability is when it’s speaking the audience’s languages. One of the many advantages to an animated explainer video is that the text can easily be swapped for translated variants. We can localise content to location, meaning when it’s seen, it feels more authentic than generic. Over the years we’ve developed an efficient system for handling multiple languages, meaning we’re not keying in different languages manually, saving time and budget.

At the start of any project we need to understand the audience, requirements and objectives. We extract this information from you in our standardised creative briefing form, and delve deeper through strategy workshopping if required. This ensures your goals are exceeded.

Your vision is transformed into a compelling narrative that captures attention and resonates. From concepts and art direction, through to scripting and tone of voice.

Once your message is finalised, the design team set to work visualising the narrative through storyboarding and styleframes. The storyboard lays out key moments (or frames) in the explainer, showcasing exactly what happens and when. The styleframes show the final creative treatment and give you a glimpse at the mood and feeling the explainer will have.

Upon approval of creative treatment and storyboard, the elements are brought to life through thoughtful animation. Striking the balance between underwhelming or overwhelming the audience is a careful job, but we know how to make it work. We direct the eyes exactly where they need to be, and highlight important information throughout the video.

Having the right voice to represent your brand is key to the final piece. Accents, dialect, language and tone all influence the way a sentence is heard (A panda eats, shoots, and leaves!). Emotional and persuasive language is delivered subtly through a professional voice, and we have a roster of voices perfect for your project. The animation is given a layer of realism by crafting sounds that react with movement, further engaging the audience.

When the hero version is crafted, we’ll optimise your video for various marketing channels and platforms where required. Making something work for social has it’s own nuances compared to email or web, and we’ll make sure the message is delivered cross-channel.