Solidcore

Quadrupling the click through rate for America's favourite Pilates studio

Paid Social Advertising

Solidcore is a national pilates company with 83 locations across the USA. They had ambitious plans to scale-up to over 100 studios in their projections and they needed help creating effective advertising for paid social media.

The Challenge

The exercise and fitness space in the US is highly competitive. Brands build followings of rave fans, not customers. The company has established itself over the years in New York, Washington DC and other key East Coast markets.

To enable their growth into key West Coast markets (such as LA) they needed to focus on new client acquisition and wider content strategy for social media. The brand’s existing paid social advertising was seeing a standard > 1% click-through rate (CTR).

After conducting thorough client persona and positioning workshops we crafted numerous audience profiles. This approach enabled us to design effective communications for the exact client we wanted to attract.

The Solution

We knew off the bat we could offer Solidcore punchy, dynamic video adverts that would be scroll-stopping for their target audience on Instagram, Snapchat, Facebook and Tik Tok.

Our approach saw us create a campaign visual identity that focused on the challenge and intensity of the workout, bold imagery from their library and eye-catching colour tweaks to their existing brand guidelines. Our strategy included high-quality motion graphics, face-paced music and targeted messaging for each of their territories.

The Results

As a result, their click-through rate increased from 0.71% on average for the previous month, to 5.64% on average over our campaigns. This was a huge improvement of 8x and was a huge jump for the company. We’ve continued to work with Solidcore on other areas of their social media marketing.