Creating a digital-first brand for a service based agency

Front3 is a fast-growing design agency that services high profile clients in the sports betting industry and beyond. For this digital agency rebrand, we were asked to take the client’s pre-existing corporate identity – that had evolved organically – and apply structure and brand strategy to match their internal goals. A thought-out and unique identity was required to raise awareness, as well as sustain their current growth whilst strengthening their position in the market.

We carried out an in-depth discovery process into the goals of the business alongside the competitive market as a whole. As a result of our research, we were able to develop a branding strategy and identity to match their objectives. From this, we created a bespoke logo mark to allow Front3 to stand out in a corporate context, and a distinguishable typography paired with an expansive colour palette for added vibrancy. Taking this one step further, we crafted a colour matrix and explored logo mark usage as an ownable asset. We then used multiple application examples to show how the brand would make an impactful entrance into the high pressure environment that is Sports, Betting and Gaming. These applications included web page mockups, promotional content and physical merchandise.

This project was carried out from start to finish at the beginning of the COVID-19 pandemic, meaning we had to adapt to full-time remote working and maintain consistent client communications during a very uncertain time. As experts in branding, we carried out a successful project despite the turbulent time. The digital agency rebrand that we produced for Front3 not only maintains their established identity, but elevates them as a business across all communications. This striking brand accentuates premium digital design content in a clear and deliverable manner to current and potential clients.