Delivering a high-impact launch campaign for this boutique brand in a global pandemic

As a result of the COVID-19 pandemic, Fhitting Room had to shut their Manhattan based studios. This meant that they were unable to provide indoor or outdoor workout classes for several months. In response to this, they created and launched the sub-brand ‘Fhitting Room LIVE!’. This gives members the ability to do a live online class with other members and a trainer all from the comfort of their homes. As a number of other competitors in the market were facilitating similar services, Tricks was asked to create a Fhitting Room LIVE Digital Campaign for an effective launch.

These were difficult times across many industries, and Fhitting Room needed to maximise their return on investment. Consequently, we supplied malleable assets which could be used in future campaigns. This was achieved by providing templated paid social assets and a custom-coded CSS modular Landing Page. This easy-to-use digital tool required no further input from a designer/developer as we constructed a ‘drag and drop’ functionality for ultimate flexibility. Moreover, we built the tool inside HubSpot, and quickly learnt how to make the software fit to our vision. We also designed a new webpage for the sub-brand to be permanently housed in, on the main website.

Having constructed the re-brand for Fhitting Room, the sub-brand deserved a fresh stage to live on. Armed with a suite of static paid social assets, landing page and new webpage, Fhitting Room was now able to launch the Fhitting Room LIVE digital campaign across the country and internationally. This helped convert users from their social media funnels and fight back against the city lockdowns. This virtual reach also helped the expansion of the company and provided growth outside of their national market.