Services

TV Commercials

Tricks Motion Design Studio – Showreel 2021 (https://vimeo.com/543673525)

Television is a highly demanded advertising space, and we love creating videos for this purpose.

Plus there’s nothing more exciting than seeing your work on the tele. At Tricks, our speciality is animation so we collaborate with clever creators to shoot live footage should your advert need it.

What classes as a TV commercial?

A TV commercial (also called a TV advert or simply an ad) is defined as a span of television programming produced for a company. It’s purpose is to convey a message promoting, and aiming to market, a product or service.

How much do TV Commercials cost?

In the creative industry you’ll find a big range of prices and standards of TV commercials. You can find a single sole-trader who can make you a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.

At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.

We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.

The following things will impact the budget to set
aside for your video:

Brief – A clear vision of your problem will help align everybody at the start of the process.
Messaging – Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?
Live Footage – From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.
Animated Content – Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?
Duration – Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.

Narration/Voice Over – Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.
Music – George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.
Legalities – Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?
Workflow – Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.

Brief

A clear vision of your problem will help align everybody at the start of the process.

Messaging

Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?

Live Footage

From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.

Animated Content

Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?

Duration

Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.

Narration/Voice Over

Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.

Music

George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.

Legalities

Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?

Workflow

Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.

How long do TV Commercials take?

Production of a TV commercial completely depends on the project, though they can be a lot quicker than you’d think. If you’re going for a fully animated piece, that means there’s no need for a big Hollywood set and fancy actors. Ultimately, it comes down to the content and style you’d like for your video.

Let’s see your showreel then

I prefer to see casestudies

“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”

Scott Parker

Chief Brand Officer, Fhitting Room