Services
Event Branding
We love to mix the digital and the real world together through animated pieces.
Dreaming of a post-COVID world includes the old fashioned way of doing things: in-person events. The question is, how do you stand out at events where every business will be throwing their everything into their displays? Rather than static artwork, showing a video on your stall will encourage people to spend longer at your display and will deliver compact and clear messaging.
How much does Event Branding cost?
In the creative industry you’ll find a range of prices and standards for Event Branding. You can find a single sole-trader who can make you some cheap and cheerful artwork for your displays, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.
At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.
We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sitting around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.
The following things will impact the budget to set
aside for your video:
- Brief – A clear vision of your problem will help align everybody at the start of the process.
- Messaging – Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?
- Video Content – Utilising video content is a massive plus at any event, as it will grab a passer-by’s attention. It’s important to consider how this video will be made. Live footage requires on-location filming, whereas animation can be done remotely and is typically more budget friendly.
- Narration/Voice Over – Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.
- Music – George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.
- Legalities – Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?
- Workflow – Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.
How long does Event Branding take to make?
A lot of the points above will impact both production budgets and timelines. If you’re coming prepared with your i’s dotted and your t’s crossed, then you’re maximising the efficiency of the process. That being said, we love to get stuck in and can help with a lot of what’s listed above, so there’s no right or wrong approach.
Before we kick things off, we’ll be transparent about our anticipated timelines and where the time we’ve allocated will be utilised.
“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”
Scott Parker
Chief Brand Officer, Fhitting Room
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