Services
Corporate Video Production
The content and quality of corporate videos has finally expanded past the overuse of stock footage of smiling people and handshakes.
We’ve worked with our fair share of large corporations who have required video services. Now, brands have found their voice and are keen to make their mark for impactful videos outside of their advertising strategies.
What is Corporate Video Production?
A corporate video is a business talking about its products or services to a specific audience usually for a specific purpose. Instead of a more general marketing campaign, it could be an internal communications video, explainer video on new safety measures or a new product announcement.
How much is Corporate Video Production?
Every corporate video will be different. In the creative industry you’ll find a big range of prices and standards of corporate videos. You can find a single sole-trader who can make you a cheap and cheerful video, or you could approach one of the ‘Big Four’ agencies with global offices and a battalion of staff across multiple disciplines.
At Tricks, we price ourselves competitively and streamline our processes to get you the best value for your money. That means you’ll receive high-end work for mid-level pricing.
We’re a small and talented team with high standards for our work, so we’re dedicated to producing outstanding animations for our clients. We don’t have entire departments of excess sat around waiting impatiently, but we do have a core team of experts ready to scale up. This allows us to be agile and lean for our client’s benefits.
The following things will impact the budget to set
aside for your video:
- Brief – A clear vision of your problem will help align everybody at the start of the process.
- Messaging – Do you have a story ready to tell, or do you need the help of some of our wordsmiths to help shape the script?
- Live Footage – From a solitary camera operator through to directors, DOPs and gaffers; filming real people in real places can add to the price.
- Animated Content – Are you thinking of a character based animation or mostly icons and copy? Do you want 2D or 3D animation, or a mix?
- Duration – Remember, whilst more content can add more work - and therefore time - to your project, it’s not a linear scale and can be affected by other factors such as creative styling and project timeframes.
- Narration/Voice Over – Do you have a voiceover and a script? If you want someone famous (maybe that guy off the X-Factor) to do your voiceover or feature in the final video then you’ll need to allow extra budget.
- Music – George Lucas once said “Audio is 50% of the experience”, so getting the sonics sorted is a key factor in a successful and engaging project.
- Legalities – Usage rights and licensing can quickly change the scope of the project. Do you need clearance for multi-territory TV slots, or is this an internal-only production?
- Workflow – Who are the stakeholders in this project? If you’re getting final sign-off from a committee then that could delay the project and increase production costs.
How long does Corporate Video Production take?
A lot of the points above will impact both production budgets and timelines. If you’re coming prepared with your i’s dotted and your t’s crossed, then you’re maximising the efficiency of the process.
That being said, we love to get stuck in and help create the discourse and structure for your corporate video, so there’s no right or wrong approach. Before we kick things off, we’ll be transparent about our anticipated timelines and where the time we’ve allocated will be utilised.
“With the global expansion of our brand, we engaged Tricks to help us strategically evolve our brand identity and voice. The project and process was a true collaboration. Given Tricks’ extensive expertise and passion for our brand, we continue to work with them on creative asset needs for digital campaign launches.”
Scott Parker
Chief Brand Officer, Fhitting Room
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Let’s have a conversation to discuss your brief, project or goals.
